How does social media help sell real estate?
Social media is often proclaimed to be one of the best ways to promote and sell property. It can be incredibly powerful and effective. Yet, it isn’t always as easy as some make it out to be. So, what does it really take to leverage these networks to sell successfully?
Why Social Media Works for Real Estate Sales
It works because it can increase visibility, credibility, and broaden the reach of sellers. Done well social media can also build trust, create trends, and generate excitement.
If you can get in front of the right people, at the right time, with great looking materials, and create an effective sales funnel, social media may be one of the very best ways to get properties sold.
Of course, it isn’t always as simple and fast as it is made out to be. There is a lot of noise out there. Many fail. You have to be good to get noticed, see action taken, and connect with qualified buyers.
What it Takes to Sell Real Estate Via Social Media
Building a sizable network and following is a very important component. People trend towards what they see other people liking and following. That often doesn’t come fast, at least organically. It can take a good amount of labor hours or investment to build up a credible number of followers on Facebook, Instagram, and LinkedIn or Twitter.
In any sales, it takes an average of 7 interactions to close a deal. That makes consistent publishing, engagement, and great service and follow up a must. You can just blast sales material at people. You need to have active management to nurture relationships.
SEO is a big factor too. To get found online you need to have search engine optimized profile pages, and posts, targeting the right keywords that month.
Just throwing up the occasional post isn’t enough either. Those that make social work are posting daily. They are using professional copywriters and graphic designers to craft their updates. Then they supplement that ‘free’ advertising with boosted posts and paid social media ad campaigns to stay at the top of the feed and reach new prospects.
Some deals may happen right over Facebook. Yet, savvy real estate brokers use this as a top of the funnel platform from where they feed prospects to landing pages, websites, and blogs, where they can get more information, do their research, get comfortable, and take action in the medium they prefer best.
Social media is a great way to sell real estate. Yet, doing it right and getting results requires a substantial amount of work and investment. That makes finding someone who is doing it well, and leveraging their channel as the best way to make it work for individual sellers.